Whiskas
Creative Direction
Rather than recreating a traditional pet food commercial shot for shot, the objective was to explore how a premium studio aesthetic could be achieved through an AI-native production workflow.
The visual language focused on soft natural lighting, controlled camera movement, believable animal behaviour and product-first composition, while maintaining the warmth and familiarity associated with the Whiskas brand.
Production Notes
*Approximate production estimate for a commercial of similar production value. Costs vary by agency, crew, talent and production requirements.
Production Challenge
Working with animals traditionally introduces one of production's biggest uncertainties.
Cats cannot perform on command with consistent timing, making many moments dependent on patience, repetition and multiple takes.
This workflow removes that limitation. Every expression, camera angle and behavioural moment can be directed, refined and regenerated while maintaining visual consistency throughout the film.
Why this approach
The goal was never to replace craftsmanship.
It was to remove production limitations while preserving cinematic quality.
For brands, this creates room to prototype campaigns faster, explore more creative directions and iterate before investing in large-scale production.
Deliverables
- 17 Second Hero Film
- Product Close-ups
- Campaign Keyframes
- Vertical Social Edit
This project is an independently created AI concept produced to demonstrate creative direction and production capability.
It is not commissioned, endorsed by or affiliated with Whiskas or Mars Incorporated.