AI content production, answered.
NOVA Studio is an AI content studio in Mumbai. We produce AI images, AI videos, social media reels, brand films, AI-generated films and ad campaigns for brands in India, Europe and the United States. This page explains what that means, what it costs and how it works.
What we make
AI images and product imagery
Campaign stills, product shots, lookbooks and key visuals generated and art directed to match your brand.
AI videos and commercials
Ad films and product commercials with cinematic lighting and controlled camera movement, made without a physical shoot.
Social media reels
Vertical reels and short-form edits for Instagram, YouTube Shorts and TikTok, built for volume and consistency.
Brand films and AI-generated films
Short films and brand stories where character, world and tone stay consistent from the first frame to the last.
Ad campaigns
One campaign world carried across images, reels, films and paid ad formats.
AI plus live-action content
Real footage and photography extended, enhanced or completed with AI.
Where we work
The studio is in Mumbai, India. We work remotely with marketing teams, founders and agencies in Mumbai, Delhi, Bengaluru and across India, and with brands in Germany, France, the Netherlands, the United Kingdom, the wider European Union and the United States. Briefing, review and delivery are fully online.
Frequently asked questions
What is NOVA Studio?
NOVA Studio is an AI content studio based in Mumbai, India. We turn brand briefs into AI images, AI videos, social media reels, brand films and ad campaigns through an AI-native production pipeline, for brands in India, Europe and the United States.
What does an AI content studio do?
An AI content studio produces commercial images and video using generative AI tools in place of, or alongside, a physical shoot. At NOVA Studio a creative director still writes the concept, casts the characters, designs the lighting and directs every shot. The difference is that the camera, set and crew are replaced by an AI production pipeline, so the work is faster to make and easier to iterate.
What kinds of content does NOVA Studio make?
We make AI-generated images and product imagery, AI videos and commercials, social media reels for Instagram, YouTube Shorts and TikTok, brand films, AI-generated short films, campaign key visuals, and full ad campaigns that carry one look across every format.
How is AI production different from a traditional shoot?
A traditional commercial needs shoot days, a crew, a studio, talent and multiple takes. An AI-native workflow needs a brief, a small creative team and iteration time. For our Whiskas concept film, a comparable traditional production would involve two to three shoot days, a crew of twenty or more, an animal trainer and studio rental. The NOVA workflow took three days and two creators, with no physical shoot.
How long does an AI video or image campaign take?
Most projects are delivered in days, not weeks. A set of campaign images can be ready within a few days of an approved brief, and a short brand film or commercial typically takes about a week including revisions. Timelines depend on the number of deliverables and rounds of feedback.
How much does AI content production cost?
Every project is quoted from the brief, because cost depends on the number of deliverables, formats and revision rounds. As a guide, AI-native production usually costs a fraction of an equivalent traditional shoot, since there is no crew, location, studio or travel to pay for. Send a brief and we will reply with a clear scope and price.
Do you combine AI with real shoots?
Yes. NOVA Studio blends AI-generated material with live-action footage and real photography when the project calls for it. Our Amichi concept, for example, extends real restaurant photography into cinematic AI food photography and commercial sequences.
Do you work with brands outside India?
Yes. We are based in Mumbai and work remotely with brands across India, Germany, France, the wider European Union, the United Kingdom and the United States. Briefs, reviews and delivery all happen online, so location does not limit the work.
Which industries do you work with?
Our work covers fashion and apparel, beauty and skincare, fragrance, food and restaurants, FMCG and pet care, sports brands, hospitality and real estate. If a brand needs images, reels, films or ads, the pipeline applies.
Will AI-generated content look fake?
It should not. We direct AI production like a real production: defined lenses, lighting setups, casting, wardrobe, continuity and colour. The goal is work that holds up next to a live-action campaign, with consistent characters and products from shot to shot.
Can we use the content commercially?
Yes. Final deliverables are handed over for your commercial use across the channels agreed in the project scope, including paid ads, social media, websites and retail.
How do we start a project with NOVA Studio?
Share a brief through the form on our homepage, email hello@nova-studio.in, or book a fifteen minute call. Tell us the objective, formats, references and timeline. We will tell you what is possible and send a scope.